Search engine optimisation (SEO) can seem like a black art. Charities typically face two potentially difficult questions: why should I worry about SEO, and how do I go about optimising my website?

This article highlights a range of basic principles that will help you find an answer to these questi...

Charitable giving in the United States rocketed to an all-time high of $410 billion in 2017 with individual donations accounting for 70 percent of all contributions. Despite a dependable increase in donations nearly every year, not all charities see an equal benefit from America’s generosity. While...

Corporate giving presents a unique opportunity for nonprofits and their fundraising efforts. Although it represents only a slice of all charitable funding, corporate philanthropy is still an important driver of nonprofit programs across the country. According to the Giving USA 2018 Annual Report, co...

Giving Tuesday is a great time to kick off your year-end fundraising campaign. The surge of momentum generated on one of the social sector’s biggest giving days can carry you all the way to January if you play your cards right.

Some nonprofits may look at these two periods as separate events in a...

Picture this: you’re working on a project, and then someone asks if you’ve got any good appetizer recipes. The conversation spirals from great appetizers, to why they need the recipes, to a discussion about their family visiting this weekend who love appetizers.

Before you know it, you’ve spent 10...

Giving Tuesday serves as a launch pad for many nonprofits as they move into their busiest time of the year. But not all organizations use it as such.

While there’s no argument around the day’s success, some organizations fear the transition between Giving Tuesday and their year-end initiatives, vi...

You don’t need to have spending power to make an impact, and young people today know this. Those who make up Generation Z (Gen Z), born between 1996 and 2010, are more involved with activism and addressing issues in their community, like gun violence and bullying, than any previous generation.

The...

The power of social media can be hard to put into words, yet it’s a crucial part of a fundraising strategy for a modern nonprofit. A successful social media presence can not only help you expand your reach and foster your community of supporters—it even has direct correlations with fundraising doll...

We believe music is a powerful storyteller. It has the ability to draw someone into a film’s narrative, stir emotion, and, most importantly for nonprofits, build up to a call to action. But, it’s not enough to find a great song for your film. You need to find a great song that helps tell your story....

How exciting is a fresh, clean slate? And, how terrifying? A new year is an obvious time to revitalize your fundraising strategy and set new goals to guide you through the year. Yet sometimes, like with so many of our New Year’s resolutions, our initial excitement and commitment fades, leaving us sh...

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