As top-of-sales-funnel content, blog posts are used to increase brand awareness in search engines and attract new website visitors with relevant, valuable copy that emphasizes visual storytelling. Every piece of Charity Bloom blog content is crafted by industry-focused writers in conjunction with content marketing strategists and project managers.
Combining client guidance and search engine optimization best practices, writers begin by mapping out each blog post to ensure topics, titles, keywords and formatting are designed to engage targeted audiences and support your business’ commercial goals. Once posted, articles are analyzed for performance. These metrics inform future blog posts and allow your content creation team to maximize results.
Representing middle- and bottom-of-funnel content marketing assets, Charity Bloom eBooks and white papers can be gated to capture customer contact information and generate sales qualified leads. eBooks are truly a hybrid of infographic and white papers, marrying bite-sized chunks of actionable information with eye-catching custom graphics. They are an ideal product for grabbing and holding audience attention.
White papers take a more in-depth approach, featuring thoroughly researched copy that dives deep into subjects with commentary and analysis. While more text-focused than eBooks, white papers are also formatted for visual appeal with brand logos, colors and imagery in the header, footer and margins.
Charity Bloom infographics are designed to transform data into engaging storytelling. Creating a compelling, brand-centric narrative in conjunction with content writers, marketing strategists and project managers, graphic designers use 2D imagery, characters, illustrations and stylized icons to break down complex topics into easy-to-understand visual content.
Charity Bloom’s infographics come in a variety of sizes and are effective when embedded in blog posts in their full size, published in resource centers, and used in marketing automation. In addition to infographics, Charity Bloom provides a wide range of asset design services, including custom illustrations for blog and social media posts and clickable call-to-action buttons to help drive conversions.
Charity Bloom video production services run the gamut from in-studio video blogs to animated explainer videos to man-on-the-street interviews. Whether used as top-of-funnel content to generate audience interest or bottom-of-funnel testimonials with current clients designed to provide social proof and close deals, each video product is created in accordance with brand goals, guidelines and preferences and hand-crafted to maximize viewer impact in a minimal amount of time.
Videos can be filmed on location, including for corporate promotional purposes and event coverage. Live action and illustrated options are available for multiple products, including the use of trained actors and voice-over artists
Charity Bloom writers can also provide detailed website copy that incorporates SEO best practices along with in-depth exploration of unique products, services and value propositions. Landing page copy is designed for maximum readability and lead generation.
Utilizing data-driven expertise and promotional best practices, Charity Bloom content writers work side by side with marketing automation strategists and project managers to create newsletters that engage and build your email list. Writers also craft promotional emails to share information regarding brand updates, events and campaigns across distribution lists using email templates that include custom illustrations and CTAs.
Email copy can also be distributed and managed across all major email service providers and marketing automation tools. From brand awareness to thought leadership to lead generation, newsletter and other email content is designed from the ground up to serve specific client needs and target audiences at every stage of the sales funnel.
Content is only as valuable as the planning behind it. Charity Bloom specializes in strategy, consultancy and promotion that engages audiences and supports commercial goals across all channels. We seek to identify and address any content gaps in your conversion funnel, so that we are maximizing the likelihood of turning visitors into customers.
Content marketing strategists create campaigns to achieve client objectives using data-driven action plans and industry best practices to maximize your business’ online presence.
Consultants evaluate client websites to identify issues and enhance SEO and user experience. Social and Paid
Social media strategists engage with online audiences and maximize paid advertisement results. Marketing Automation
Email experts leverage cutting-edge technology and promotional best practices to reach target audiences and ensure return on investment.
Our approach to Search Marketing is focused on driving meaningful traffic
to your nonprofit’s website so you can continue developing positive change.
Is generating more awareness, reaching out to greater audiences, and gaining valuable support part of your goals as a nonprofit? Search Marketing is a worth-while investment for your organization’s website.
Use Search Marketing to stand out amongst the billions of other sites on the web. A great Search Marketing strategy has the capacity to benefit your nonprofit.
Our optimization strategies are carefully planned to avoid “black hat” (malpractice) SEO. We emphasize giving our clients the best results organically by improving areas of their site.
Keyword analysis and optimization are part of an ongoing SEO process. Search engines are continuously changing the rules making it necessary for website owners to continue investing in online optimization practices.
Tips, news, and more for helping your non profit succeed in a digital world.